Spring Survey Results
Jun 24th, 2007 by Brian Hurlburt
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I want to begin by thanking you all!
Despite the trouble we experienced with some of you not being able to access the Survey we did have a good number of you take the survey.
Below I’m going to try to explain the best I can the over all results of the Survey. I’m also placing a link in the “Helpful Links” for a new Survey! This time it’s regarding our “News from Yarmouth County” online newsletter. Again it will be greatly appreciated if you take a few moments to answer the Newsletter Survey questions. The results from both Surveys will help us to better define our role in the future and our role in the community. With your help we are learning to serve you better.
The following is a summary of the results of the Spring Survey:
1 How satisfied are you with our website?
Response
Very satisfied 54%
Somewhat satisfied 30%
Neutral 12%
No Response(s) 4%2 How did you learn of our website? Select all that apply.
Response
Surfing the web 30%
Media 3%
Friend/colleague 41%
Employees 2%
Other 23%
3 On your last visit, what was your primary reason for visiting our website?
Response
Seeking information on local Accommodations 2%
Seeking information on local Attractions 7%
Seeking information on local Businesses 4%
Using Yarmouth County Community Calendar 14%
Seeking product or service information 1%
Reading our Blog 22%
Listening to our Pod Casts 2%
Viewing our Photo Gallery 18%
Seeking contact information 7%
Other 18%
4 How often do you visit our website?
Response
Daily 5%
Weekly 51%
Monthly 24%
< Monthly 7%
Other 8%
5 Which of the following are true? Select all that apply.
Response
You were able to find exactly what you were looking for 19%
You were able to find a part of what you were looking for 20%
Found something better than what you were looking for 15%
You were not able to find what you were looking for 2%
You had no specific agenda in mind when you visited 44%
6 Please rate the following attributes of our website.
(These were on a scale of 1 - 5,
1 Being (Well Below Average) and 5 (Well Above Average)
Ease of navigation 3.6
Freshness of content 3.8
Accuracy of information 3.7
Quality of content 3.7
Quantity of content 3.6
Layout/design 3.7
Customer support 3.7
Meeting your needs 3.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
7 How likely are you to visit our website again?
Response
Definitely Will 53%
Very likely 30%
Somewhat likely 7%
8 How likely are you to use YarmouthCounty.com as your primary source for information?
Response
Definitely Will 17%
Very likely 20%
Somewhat likely 24%
Neutral 27%
9 How likely are you to recommend our website to a friend or colleague in the future?
Response
Definitely Will 30%
Very likely 34%
Somewhat likely 19%
10 On the basis of this website, how comfortable are you doing business with YarmouthCounty.com?
Response
Definitely Will 16%
Very comfortable 39%
Somewhat comfortable 18%
11 How does YarmouthCounty.com compare with other area Web Sites offering similar products, services, or information?
Response
Well above average 10%
Above average 29%
Average 34%
Don’t know 23%
No Response(s) 5%
12 Do you have any suggestions for improvement?
Number of Response(s) were 13 who mostly said they had no suggestions at the present time, there were also a few kind souls who said “Keep up the good work” and a couple of suggestions as follows:
A) Share info from this survey to show circulation and credibility.
B) More pictures, More Art, More fun, more play, more child like, less facts and more fantasy, a silly section, HISTORICAL STUFF..the wonder of the place. By Alex Gigeroff
C) You might want to highlight more Yarmouth people.
((To which I reply, we’re going to be doing Blog Posts about “Yarmouth Area Working Studios”))
13 We’d like to ask you a few demographic questions.Your answers will help us tremendously as we use the overall stats in selling business advertising to help support our free services for non-profit and arts communities. However, please feel free to answer or not. The first demographic question: What is your age group?
Response
70 or over 7%
60 - 69 30%
50 - 59 23%
40 - 49 22%
30 - 39 14%
20 - 29 1%
Under 19 1%
14 Where do you live? Please provide Postal Code/Zip or Province/State
This one was a bit of work to summarize! However, it looks like our respondents were mostly local,
77% from Yarmouth County and surrounding areas
11% from other areas of Nova Scotia
6% from other areas of Canada
4% from the USA
3% from the UK
15 If you would like to know the combined results for this survey please provide us with your email address and we’ll email you our “News from Yarmouth County” newsletter where the results will be made known.
I hope this is sufficient for the results, if anyone would like further details please feel free to contact me.
(We do not give out contact details.)
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For YarmouthCounty.com, this has been Brian Hurlburt, and I invite you to Make it a great day!
Sincerely,
Brian Hurlburt
customerservice@yarmouthcounty.com
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Helpful Links
Now for a new Survey!
Please take our “News From Yarmouth County” survey.
http://survey.constantcontact.com/survey/a07e248juzef3aga07p/start
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